社会责任 Social Responsibility在美食的世界里，每一口都承载着创造者的深情厚意，这份情感不但连接着饥肠辘辘的身体，还连接着一份份爱心。多年来，张亮麻辣烫不仅以独特的风味赢得了广大食客的青睐，更携手6000+门店深度贯彻品牌的社会责任感，编织着一张充满爱与希望的公益网络。
在公益之路上，张亮麻辣烫从来都是一个团结的集体，将餐饮的温度与公益的情怀紧密相连，从公益操场到爱加餐再到爸妈食堂，每一次都得到全国门店的热情参与。
In the world of food, every bite carries the maker’s sincerity and care—nourishing not only hungry bodies, but also connecting hearts through kindness. Over the years, Zhangliang Malatang has not only won widespread recognition for its distinctive flavors, but has also worked hand in hand with more than 6,000 stores to actively fulfill its social responsibilities, weaving a public welfare network built on love, warmth, and hope.
On its journey of public welfare, Zhangliang Malatang has always moved forward as a united collective—closely integrating the warmth of foodservice with the spirit of giving. From public welfare playgrounds, to the “Love Meal” program, and to initiatives such as “Parents’ Canteen,” every effort has received enthusiastic participation and strong support from stores across the country.
从第一座乡村儿童操场开始，张亮麻辣烫在这个公益项目中始终全力以赴，6000+门店共同参与其中，每单微薄的善意捐助，汇聚成一座座实实在在的“乐园”。截至目前，张亮麻辣烫已经在贵州、河南、山东、云南、黑龙江等多地的偏远乡村，建设了11座公益操场，铺设52495块地板，覆盖4514平方米的面积，承载着近千位师生的欢声笑语。
“爱加餐”公益项目，也见证着所有张亮麻辣烫门店对儿童健康成长的拳拳真情。通过交易捐的方式，张亮麻辣烫每一份订单都化作了一份份营养加餐，不仅慰藉了孩子们的小小肠胃，更为他们的成长之路注入了源源不断的能量。让孩子们的每一餐营养均衡、茁壮成长，是张亮麻辣烫6000+门店的共同期许。
Starting with the very first rural children’s playground, Zhangliang Malatang has remained fully committed to this initiative. With the joint participation of 6,000+ stores, every small donation made through daily orders has come together to create real “playgrounds of joy.” To date, Zhangliang Malatang has built 11 public welfare playgrounds in remote rural communities across Guizhou, Henan, Shandong, Yunnan, Heilongjiang, and other regions—laying 52,495 floor panels and covering a total area of 4,514 square meters, bringing laughter and vitality to nearly 1,000 teachers and students.
The “Love Meal” public welfare program also reflects the sincere commitment of every Zhangliang Malatang store to children’s healthy development. Through the “donation per transaction” model, each order is transformed into a nutritious supplemental meal—supporting not only children’s physical nourishment, but also fueling their growth with sustained care and encouragement. Ensuring balanced nutrition and stronger futures for every child is a shared aspiration embraced by all 6,000+ Zhangliang Malatang stores.
孩子们的回应，是对张亮麻辣烫公益行动最美好的回馈。一封封感谢信，记录着孩子们的成长与喜悦：“现在我们吃上了健康的鸡蛋、喝上了营养充足的牛奶，每次拿到这些东西时，同学们都笑得特别开心。这一年多，很多同学的身高和体重都明显增加，我自己也长高了10厘米。”
此外，遍布全国的张亮麻辣烫门店还积极助力公益宣传，形成强大的传播矩阵，让公益的声音传得更远。
The children’s responses have become the most touching and meaningful rewards for Zhangliang Malatang’s public welfare efforts. Letters of gratitude record their growth and joy: “Now we can eat healthy eggs and drink nutritious milk. Every time we receive them, everyone smiles so happily. Over the past year, many classmates have grown taller and stronger—and I myself have grown 10 centimeters.”
In addition, Zhangliang Malatang stores nationwide actively support public welfare communication and advocacy, forming a strong dissemination network that allows the voice of kindness and social responsibility to reach even further.
回望张亮麻辣烫的公益之路，是一条充满爱与希望的旅程。6000余家门店，如同6000多个爱的传递站，将公益之心融入日常。“2024年度公益品牌”“阿里巴巴公益2024年度爱心先锋奖”等荣誉，不仅是对张亮麻辣烫公益行动的肯定，更是对所有参与公益建设的门店最好表彰。
公益筑梦，每份力量都意义非凡。未来，张亮麻辣烫将继续携手加盟门店及各方公益力量，共同构建更加完善的公益体系，让爱与希望的光芒，照亮每一个需要的角落。
Looking back, Zhangliang Malatang’s public welfare journey has been one filled with love and hope. More than 6,000 stores serve as over 6,000 stations of kindness—embedding public welfare into everyday operations. Honors such as “2024 Public Welfare Brand” and the “Alibaba Philanthropy 2024 Caring Pioneer Award” not only recognize Zhangliang Malatang’s long-term commitment to social responsibility, but also stand as the highest tribute to every store that has contributed to building this shared public welfare ecosystem.
Public welfare is a collective dream—where every contribution carries meaning. Looking ahead, Zhangliang Malatang will continue to work alongside its franchise partners and public welfare organizations to build a more comprehensive and sustainable giving system, ensuring that the light of love and hope reaches every corner where it is needed most.
