品牌新闻 Brand News餐饮企业零售化拓展浪潮奔涌，张亮麻辣烫精准把握“宅经济”与便捷餐饮的脉搏，在自煮麻辣烫系列持续热销的基础上，强势推出全新力作——自煮麻辣拌。这款新品的面世，标志着张亮麻辣烫在深耕餐饮新零售领域的道路上再添重要拼图，为消费者在堂食与外卖之外，提供了更丰富、更具创意的选择。
张亮自煮产品自登陆市场以来，凭借其还原地道风味的实力与操作的便捷性，销售表现持续亮眼，迅速成为众多消费者日常囤货清单上的宠儿。消费者的热情反馈与多元化的口味需求，正是驱动张亮麻辣烫不断创新、拓展产品线的核心动力。
As the foodservice industry accelerates its expansion into retail, Zhangliang Malatang has accurately captured the momentum of the “stay-at-home economy” and the rising demand for convenient meals. Building on the continued popularity of its self-heating malatang series, the brand now proudly launches a new flagship product—Self-Heating Malaban. The release marks another important milestone in Zhangliang Malatang’s “new retail” strategy, offering consumers more creative and diversified options beyond dine-in and delivery.
Since entering the market, Zhangliang Malatang’s self-heating products have stood out for their authentic, restaurant-style flavor and effortless preparation. With strong and consistent sales performance, they have quickly become a favorite pantry staple for many consumers. Enthusiastic customer feedback and increasingly diverse flavor preferences continue to serve as the key driving force behind the brand’s ongoing innovation and product line expansion.
张亮自煮麻辣拌的灵魂，在于其对经典东北老式麻辣拌配方的精心传承与创新升级。张亮麻辣烫研发团队精选超过十种优质香料，以独特工艺秘制底料，成功赋予产品层次丰富、饱满立体的味觉享受。浓醇酱汁完美包裹每一份食材，入口麻辣劲爽瞬间点燃味蕾，鲜香滋味层层递进，更有丝丝回甘巧妙平衡，诱人的色泽与浓稠挂汁的质感，将“拌”的乐趣和满足感尽情绽放。
真材实料方能成就一碗畅销的麻辣拌。张亮麻辣烫新品诚意满满地配置了整整九个独立料包，不仅有深受喜爱的午餐肉提供荤食满足，更搭配了蔬菜包与干菜包，囊括土豆片、藕片、木耳、海带、竹笋和万年青(脱水干菜)等食材。劲道弹牙的方便面与爽滑宽粉构成饱腹主食担当，辅以精心调配的辣椒油、老醋包以及香气四溢的花生芝麻包随心自由调味，实现了荤素搭配、营养均衡的一站式满足。
The soul of Zhangliang’s Self-Heating Malaban lies in its careful inheritance—and creative upgrade—of the classic Northeastern-style “old-school” malaban recipe. The Zhangliang Malatang R&D team selected more than ten premium spices and crafted a proprietary sauce base through a unique process, delivering a richly layered and full-bodied flavor experience. The thick, aromatic sauce coats every ingredient evenly, igniting the palate with a bold and satisfying spicy kick at first bite. Savory notes build progressively, balanced by a subtle lingering sweetness. With its appetizing color and glossy, clingy texture, the product fully brings out the fun and satisfaction of “mixing” and enjoying malaban.
Only real ingredients can make a truly best-selling malaban. Zhangliang Malatang’s new product comes generously equipped with a total of nine independent ingredient packets. It includes a popular luncheon meat packet for a satisfying protein boost, along with vegetable and dried-vegetable packs featuring potato slices, lotus root, black fungus, kelp, bamboo shoots, and evergreen vegetable (dehydrated greens). For a filling staple base, springy instant noodles and silky wide rice noodles are included. Consumers can freely customize their taste with thoughtfully prepared chili oil, an aged vinegar packet, and a fragrant peanut-and-sesame mix—delivering a one-stop, balanced combination of meat and vegetables with both nutrition and satisfaction.
张亮自煮麻辣拌的核心魅力，在于其赋予消费者“自由自在”的美味掌控权与便捷性。简明的操作步骤，短短几分钟即可享用，完美适配现代快节奏生活。无论是对于忙碌的上班族赶时间补充能量，还是学业繁重的学生党寻求便捷一餐都是贴心之选。深夜饥肠辘辘时，一包自煮麻辣拌还会成为慰藉身心的“灵魂夜宵”;另外周末宅家放松或计划郊游野餐，自煮麻辣拌也是提升幸福感的美味担当。
张亮麻辣烫自煮新品上市，迅速在消费者中引发热烈反响。部分钟爱麻辣拌风味的网友分享在购买评论区分享道：“非常值得信赖的品牌，质量有保障，价格还亲民，相当满意!”更多消费者则对其便利性赞不绝口：“在家随时想吃，随时就能做”，并表示会持续回购。
张亮麻辣烫发力开发自煮系列产品，是其突破传统堂食与外卖模式，积极拓展多元销售渠道的关键战略布局。这一举措，不仅有效延伸了品牌的服务半径与消费场景，更能全方位满足消费者日益多元化的日常饮食需求，赋予消费者自由安排享用美食时间与地点的灵活性。据了解，此次张亮自煮麻辣拌的推出只是品牌零售战略的一个新起点，未来将持续投入研发，不断引入更多创新产品，持续为消费者解锁独特美味。
从自煮麻辣烫到自煮麻辣拌，张亮麻辣烫始终以消费者需求为创新原点，不断探索美食的便捷化表达。本次张亮自煮麻辣拌的上市，让“自由自在，想拌就拌”的生活态度触手可及。张亮麻辣烫正以持续的创新力与深厚的产品力，在餐饮零售化的新赛道上加速奔跑，用心为每一位食客创造更自在、更丰富的美食新体验。
The core appeal of Zhangliang’s Self-Heating Malaban lies in the freedom and convenience it gives consumers—allowing them to fully control their flavor experience with ease. With straightforward preparation steps, it can be ready to enjoy in just a few minutes, perfectly fitting the rhythm of modern fast-paced life. Whether it’s a busy office worker needing a quick energy boost, a student looking for a convenient meal between studies, or someone craving comfort late at night, it is an ideal choice. It also serves as a happiness-boosting treat for relaxed weekends at home, or as a delicious companion for outings and picnics.
The launch of Zhangliang Malatang’s new self-heating product quickly sparked enthusiastic consumer response. Some malaban lovers shared in the review section: “A very trustworthy brand—quality is guaranteed, the price is affordable, and I’m extremely satisfied!” Many others praised its convenience: “Whenever I want it at home, I can make it instantly,” and expressed their intention to keep repurchasing.
Zhangliang Malatang’s commitment to developing its self-heating product line is a key strategic move to break beyond the traditional dine-in and delivery model, while actively expanding diversified sales channels. This initiative not only extends the brand’s service radius and consumption scenarios, but also responds to consumers’ increasingly diverse everyday dining needs—giving them greater flexibility to enjoy delicious food anytime and anywhere. It is understood that the launch of Self-Heating Malaban represents only a new starting point in the brand’s broader retail strategy. Going forward, Zhangliang Malatang will continue to invest in R&D and introduce more innovative products, bringing consumers even more unique flavors to discover.
From self-heating malatang to self-heating malaban, Zhangliang Malatang has always taken consumer needs as the starting point for innovation, continuously exploring new ways to make great food more convenient and accessible. With the launch of Self-Heating Malaban, the lifestyle attitude of “free and easy—mix it whenever you want” is now within reach. Powered by continuous innovation and strong product capabilities, Zhangliang Malatang is accelerating on the new track of foodservice retailization, dedicated to creating a freer, richer, and more enjoyable dining experience for every customer.
